Samsung
R/GA had a variety of Samsung accounts, and I was lucky enough to advance two big pieces of business: Samsung Mobile and Samsung Chef Series.
Case Study 1
Samsung Mobile
Building Chat Assistants
R/GA was asked by Samsung to develop chatbots, which would expand their business through a variety of new features. I had the exciting opportunity to craft the conversational flow and personality for a chat assistant for Samsung, ensuring every interaction felt seamless, on-brand, and genuinely helpful.
From writing intuitive prompts to fine-tuning tone and clarity, I helped bring Samsung’s vision for a smarter, more human connection to life.
In order to customize this service, we had to go through every possibility within the chat flow.
Results
Samsung used this product for a long time and it made them among the best-in-class chat service.
Case Study 2
Samsung Chef Series
Samsung needed some smart new language to describe their Chef Collection offerings.
How we did it
We spoke to the professional quality of the products.
Results
Samsung became an industry leader in home appliances, particularly in kitchenware.
