Hewlett Packard Enterprise
Hewlett Packard Enterprise (HPE) IT+cloud business asked Publicis to pitch for a new offering, evolving its brand to include a flexible capacity data provisioning service.
Confused? So was everyone. That was the point: to make it clear.
We did. And we won.
Case Study 1
Landing a huge win: HPE
HPE had a complex new offering that we needed to make simple for B2B consumers.
How we did it
We broke down the service into the most digestible terms, finding elegant, clear ways to describe what it does.
Results
Publicis scored a huge client, which helped strengthen its tech portfolio. And HPE experienced success with companies and organizations that required sophisticated enterprise solutions.
Explore the work at:
https://www.hpe.com/us/en/greenlake.html