P&G
P&G asked Publicis to rebrand Metamucil as Meta Wellness (before Facebook became Meta), expanding its portfolio into heart health, blood sugar control, probiotics, and satiety. We created SEO content articles to bring attention to this new offering.
Rebranding Metamucil to Meta Wellness
P&G owned Metamucil, a legendary psyllium husk fiber since the 1930s, and wanted to move away from any unpleasant associations with the brand by giving it a new-ish name and have consumers connect it to health for the heart, blood sugar, gut, and satiety.
How we did it
We wrote dozens of short articles packed with SEO terms that would bring attention to Meta Wellness products as helpful solutions for these health concerns.
Results
Meta Wellness became a leader in the dietary fiber space, being sold in health food stores and major pharmacies.
