American Express
Dentsu was asked to help Amex beef up its credit card offerings, particularly for its corporate plan for startups. They sent me to the Amex headquarters to be an on-premise copywriter. I worked with a team to rapidly design credit card websites. Other work included Amex small business cards, financial products, as well as many other internal projects focused on company-direction strategy, travel and leisure, and naming.
Designing websites for new Amex cards and programs
American Express wanted to extend their leadership into the startup space.
How we did it
We worked with market researchers to develop strategic, targeted language that would speak to the needs of startup founders and their team.
Results
American Express increased their customer base, including startup founders and entrepreneurs.
